Determined to make 2017 the year of regaining customer trust and taking a new leap forward, Coway has selected “Coway TRUST” as the keyword for its business direction in 2017. Coway TRUST signifies our determination and commitment as a life care company to carry out all business activities to restore customer trust. The reason we exist as a company is to take responsibility for the everyday life of our customers by giving them clean water, clean air, sound sleep, and beauty. For us to continue pursuing this value, people’s trust and confidence in Coway must stand strong.
With customer trust as our top priority in all our business activities, Coway will continue its efforts to be a part of your daily life through clean water, clean air, sound sleep, and beauty.
In 2017, we established the management direction as 'Coway TRUST'. Based on the core values of Coway TRUST, Coway PRIDE, and Coway FRESH and we are actively conducting management activities to restore trust with stakeholders and to achieve this goal.
Coway has established the Infinite Responsibility Committee to comprehensively review and proactively improve issues of product safety and customer trust so that customers feel safe using our products. Recovery of customer trust is highly important for Coway’s longevity and continued growth.
The Infinite Responsibility Committee is a consultative body under the direct control of the CEO. Its main areas of concern are product safety and customer trust. For prompt decision-making, the Committee convenes once a week, bringing together all executives and Committee members to share the agenda. Diverse perspectives based on cooperation among headquarters are brought to the table, leading to dynamic discussion and exchange of opinions. Matters discussed at the Committee are directly applied to the business process, allowing for prompt solution of problems and ultimately the strengthening of customer trust.
Coway has created the “Infinite Responsibility Committee” website to share Coway’s various activities for the recovery of customer trust with stakeholders through real-time communication. Through photos, videos, and other media, the website shows Coway’s innovative efforts to secure product safety and reliability.
BUSINESS STORY
Coway has established the Trust and Quality Assurance Center (TQA Center) as center for product and service innovation for restoring trust and ensuring that customers feel safe using our products and services. The TQA Center is an independent body combining former quality verification divisions, such as the R&D Center and Production Operation Division. The Center focuses on minimizing inconvenience to customers by finding and proactively responding to potential quality-related issues.
INTERVIEW
The Trust & Quality Assurance (TQA) Center is the control tower for ensuring the quality of all Coway products and services. From the perspective of customer trust, quality is of the utmost importance in operating the Center. We focus on fulfilling our responsibility to ensure product quality and safety by securing the Center’s independence to oversee quality functions. In 2016, the Center prepared the grounds for implementing quality management from the customers’ point of view. This work was done through capacity-building efforts such as establishing and operating the quality assurance system and assigning experts on hazardous substances. In 2017, we will secure world-class quality competitiveness by restoring customer trust and ensuring product quality. I ask for your interest and support as our sincere and diverse efforts in “infinite responsibility” activities continue.
